As I was walking past the Sauvignon blanc section in the shop this morning my eye caught a few bottles of Iona – Sophie te’Blanche (which is what the Afrikaans workers call a Sauvignon blanc on the Iona farm). I could not help but being transported to the farm with visions of the wine making process.
For a moment I had to become part of the expressive, humour and playfulness of the Afrikaans language on the farm.
We often pick up a bottle of wine, sometimes without paying mind or conscious attention to the linguistics or art work reflected on the labels inviting us from the wine shelf.
My short mental journey caused me to think about all the character and personality the linguistics on a bottle of wine bring to our experience as a consumer. Arguably very few can compare to the expressiveness of an Afrikaans labels.
It has truly become an international proudly Afrikaans wine phenomenon! Which is why at the Wine Village we have decided to dedicate the month of February to Afrikaans labels. This month we will highlight some of the proudly Afrikaans labels available today; wine labels that entertain us; they tell us about the character, history and heritage of the wine and production. A few Afrikaans labels that stand proudly on our shelves at the moment: